10 principles for marketing performance

Marketing has become an even more complex field, with new challenges and channels. Thus, it is no surprise that marketing performance has become a controversial subject generating heated debates inside companies and sometimes, even inside departments. I have gathered...

Brand Essence SERVICES

Helping companies to find their unique edges, to create or sharpen their identity, to set the future goals and draw the journey to reach them. Good marketing and branding strategies are the base for growth.

Brand Essence trainings

Interactive and personalized trainings for setting the principles of how to work a solid marketing strategy and an efficient marketing plan or how to build a strong brand.

7 issues that marketing is facing

Lately, I’ve had many discussions with marketing people in various companies, but also with entrepreneurs or top managers of larger companies. Though different in size or field, no matter the topics discussed, I have come to observe a series of problems which seem to...

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The 6 blocks of the marketing dashboard for any CEO

I've heard many times people that run good businesses complaining that they don't know their real time marketing performance. Or that they don't know if their marketing team performs at all and how it should be evaluated. Or, last but not least, that they are not sure...

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People need to choose, not to belong

Nowadays, we talk a lot about relations and their quality, about people’s need to belong to communities with whom they share the same set of values, as well as about employees who need to resonate with the company culture. Yet, one of the first phrases Ann Swain,...

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Marketing is my passion.

But in my view there is no good marketing without good branding, and branding is about substance, before being about form, or about the essence before appearance. This is the whole idea behind Brand Essence. In a world where the form tends to prevail, we forget sometimes that there is much more under surface, and everything we build above is connected with what’s below. 

Mihaela Muresan

From my point of view there is no marketing without branding, and branding is about substance, before being about form, or about the essence before appearance.

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