Projects

  • Brand identity definition
  • Positioning strategy
  • Customer profiles analysis
  • Communication strategy
  • Ecommerce website design and content revision
  • Creative concept for launching the new TOTEM collection
Worldclass
  • Marketing team mentorship and guidance
Brow Bar and More
  • Macro trends analysis
  • Customer profiles analysis and motivators definition
  • Value proposition definition
  • Brand platform definitions
  • Positioning and communication strategu
  • Marketing training with the agency team
  • Strategy workshop
Ilux
  • Market analysis
  • Customer segments and benefits definition
  • Brand platform definition (work in progress)
Elegance Decor
  • Actual brand image workshop
  • New brand image definition and positioning strategy
  • Workshop for customer profiles definition and analysis
  • Value proposition definition
  • Communication strategy
  • Tactic communication plan
  • Current situation analisys
  • Customer profiles analysis and motivators definition
  • Positioning and communication strategy
  • New website structure
Points of You
  • Competitors analysis
  • New brand image definition and positioning strategy
  • Customer profiles definition and analysis
  • Value proposition definition
  • positioning and communication strategy
  • Actual brand image workshop
  • Full rebranding project, including repositioning
  • Customer profiles analysis workshop
  • Value proposition definition and marketing strategy
  • Communication strategy including key messages definition
  • Communication platform and structure for the new responsive website
Alina Iacubovschi
  • Current situation analisys
  • Customer profiles analysis and motivators definition
  • Brand platform definition
  • Positioning and communication strategy
  • New website structure
  • Copy & visual identity recommendations
Alina Iacubovschi
  • Marketing training with the team agency
  • Actual brand image workshop
  • New brand image definition and positioning strategy
  • Customer profiles analysis
  • Value proposition definition
  • Communication strategy, including key messages
  • Creative strategy and concept for launching the new TECNODECK range