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A healthy business does not drift with the wind,
instead it counts on a good and sturdy marketing strategy.
Do you know how to make your brand stand out?

What balloon are you?

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Any company that wants to sell needs a commercial brand very well constructed. Meaning that image associated with the products or services s...
Do we really need employer branding?

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A successful brand is based mainly on
the emotional relationship with its clients
and the way it is perceived.

The brand you represent is perceived as intended?

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Helping companies to find their unique edges, to create or sharpen their identity, to set the future goals and draw the journey to reach them. Good marketing and branding strategies are the base for growth.

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5 qualities which make the difference in marketing

If I were to ask you how a marketing person should be, probably the first associated quality would be creativity. Combined with a sort of “out of the box” vision or approach or something different, with some surprise, more of “something that no one has ever done before” touch. So that the brand and the […]

Do we really need employer branding?

Any company that wants to sell needs a commercial brand very well constructed. Meaning that image associated with the products or services sold, in which most of the marketing budgets are invested. Because we do want to sell, right? What is left after we draw the bottom line at the end is what really matters, […]

Where do branding and mathematics meet?

A business is a complex and vivid entity, formed of various elements coming together, following each other, overlapping, conditioning and supporting each other like stairs. See the math? Sequences, sums, causality. And it is just the beginning.  And what is branding? It is that process half artistic, half mathematic, which implies looking at all these […]

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Marketing is my passion.

But in my view there is no good marketing without good branding, and branding is about substance, before being about form, or about the essence before appearance. This is the whole idea behind Brand Essence. In a world where the form tends to prevail, we forget sometimes that there is much more under surface, and everything we build above is connected with what’s below.

Mihaela Muresan (1)

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