Marketing Masterclass #3: Branding Communication
How to make an impact through communication and measure the results
How Marketing Masterclass #3: Branding Communication will help you?
This is the third module of Marketing Masterclass series. For a complete learning, we recommend participation to all 3 modules.
By the end of this course you will know which are the steps that you need to know and follow for creating a healthy communication plan, which is anchored into business and marketing objectives, into brand image, but also into external market and consumers context. You will learn how to measure communication results and how to allocate resources in the most efficient and effective possible way.
The Brand Essence courses participants shared their experience
Magda BeiDirector General Graphtec
Zsolt MakkaiMarketing Director Caro Hotel Bucharest
Cornelia RotaruEntrepreneur since 2006 – Audienta Generala AG SRL
Elena VirlanMarketing Specialist at Noblesse Group
Suzana Vasilachi MetinMarketing Manager, www.ilux.ro
Alina MagnetBROW BAR & More Romania
Mihaela has 20 years experience in marketing, out of which 10 as Marketing Manager at IKEA. She worked in retail, electronics and media (LG Electronics, Radio Contact, Publimedia, Altex / Media Galaxy and IKEA). She launched new brands on the local market – Media Galaxy si IKEA, but also on other markets – IKEA in Croatia. After she left the corporation in 2016 she started to provide strategic consultancy in marketing and branding for the companies that want to grow. She has worked in over 40 strategy projects, and she accumulated over 550 hours of training and over 170 in mentorship. During her career she coordinated over 400 communication campaigns.
159 eur + TVA
- Limited number of spots: 15 max
- Location: TBA
To register, please fill out the form below.
Payment of the course is made by bank transfer to the RO36RZBR0000060018947143 account opened at Raiffeisen Bank.
To complete the registration process, please send us the proof of payment to the address firstname.lastname@example.org:
S.C. Brand Essence S.R.L.
Adresa: Str. Drumul Padurea Neagra nr. 35-43, corp 13B30, et 1, ap 11, sector 1, Bucuresti
No. of Trade Register Office: J40/12720/27.09.2016
VAT no: RO36571040
|10.00||11.30||Why do we need communication?
The elements of a communication brief:
|11.50 ||13.00||Practical exercise:
Communication brief deconstruction on specific ads (video, etc) – working in groups:
|14.00||14.30||Communication efficiency and effectiveness
How to set the right performance indicators and how to measure them, according to set objectives
|14.30 ||15.30||Practical exercise
Analysing specific communication indicators in hypothetical situations
|15:50||16:30||Communication plan and budget allocation
Practical exercise: realizing own communication calendar, for the brand / company you are working for
|16:30||17:00||Conclusions and diplomas handover