Marketing Masterclass #2: Strategic Branding
How to build a strong brand and differentiate in your market
How Marketing Masterclass #2: Strategic Branding will help you?
This is the second module of Marketing Masterclass series. For a complete learning, we recommend participation to all 3 modules.
Everybody talks about branding and brands, but few know how they are made. Many times, business have success not due to their products, but due to the brand story formed around them.
At the end of this class you will know which are the elements that form a strong brand and how to build them, so your brand can differentiate from other similar brands, to become memorable and noticeable in a noisy world, to be relevant and bring real value to those is made for.
You will learn how to consistently communicate it and how to create a trust relationship with the customers, so your brand could reach their preference top.
The Brand Essence courses participants shared their experience
Magda BeiDirector General Graphtec
Zsolt MakkaiMarketing Director Caro Hotel Bucharest
Cornelia RotaruEntrepreneur since 2006 – Audienta Generala AG SRL
Elena VirlanMarketing Specialist at Noblesse Group
Suzana Vasilachi MetinMarketing Manager, www.ilux.ro
Alina MagnetBROW BAR & More Romania
Mihaela has 20 years experience in marketing, out of which 10 as Marketing Manager at IKEA. She worked in retail, electronics and media (LG Electronics, Radio Contact, Publimedia, Altex / Media Galaxy and IKEA). She launched new brands on the local market – Media Galaxy si IKEA, but also on other markets – IKEA in Croatia. After she left the corporation in 2016 she started to provide strategic consultancy in marketing and branding for the companies that want to grow. She has worked in over 40 strategy projects, and she accumulated over 550 hours of training and over 170 in mentorship. During her career she coordinated over 400 communication campaigns.
159 eur + TVA
- Limited number of spots: 15 max
- Location: TBA
To register, please fill out the form below.
Payment of the course is made by bank transfer to the RO36RZBR0000060018947143 account opened at Raiffeisen Bank.
To complete the registration process, please send us the proof of payment to the address firstname.lastname@example.org:
S.C. Brand Essence S.R.L.
Adresa: Str. Drumul Padurea Neagra nr. 35-43, corp 13B30, et 1, ap 11, sector 1, Bucuresti
No. of Trade Register Office: J40/12720/27.09.2016
VAT no: RO36571040
Participants introduction and expectations
|17:00||17:30||Final conclusions and expectations validation