Marketing Masterclass #1: Strategic Marketing
How Marketing Masterclass #1: Strategic Marketing will help you?
This is the first module of Marketing Masterclass series. For a complete learning, we recommend participation to all 3 modules.
“Marketing is not advertising”, and a good marketing plan equals 80% of the business plan. During this training you will learn how to analyse your market in an objective way, you will get tools to eliminate assumptions and wrong conclusions, you will learn how to identify the areas where you’re losing business but also new potential areas that you might conquer. You will set the base for a coherent and consistent promotion strategy and you will learn how to address your key targets with the right messages.
At the end of this class you will have a strategic marketing perspective which will help you grow your business.
The Brand Essence courses participants shared their experience
Magda BeiDirector General Graphtec
Zsolt MakkaiMarketing Director Caro Hotel Bucharest
Cornelia RotaruEntrepreneur since 2006 – Audienta Generala AG SRL
Elena VirlanMarketing Specialist at Noblesse Group
Suzana Vasilachi MetinMarketing Manager, www.ilux.ro
Alina MagnetBROW BAR & More Romania
Mihaela has 20 years experience in marketing, out of which 10 as Marketing Manager at IKEA. She worked in retail, electronics and media (LG Electronics, Radio Contact, Publimedia, Altex / Media Galaxy and IKEA). She launched new brands on the local market – Media Galaxy si IKEA, but also on other markets – IKEA in Croatia. After she left the corporation in 2016 she started to provide strategic consultancy in marketing and branding for the companies that want to grow. She has worked in over 40 strategy projects, and she accumulated over 550 hours of training and over 170 in mentorship. During her career she coordinated over 400 communication campaigns.
159 eur + TVA
- Limited number of spots: 15 max
- Location: TBA
To register, please fill out the form below.
Payment of the course is made by bank transfer to the RO36RZBR0000060018947143 account opened at Raiffeisen Bank.
To complete the registration process, please send us the proof of payment to the address firstname.lastname@example.org:
S.C. Brand Essence S.R.L.
- Adresa: Str. Drumul Padurea Neagra nr. 35-43, corp 13B30, et 1, ap 11, sector 1, Bucuresti
- No. of Trade Register Office: J40/12720/27.09.2016
- VAT no: RO36571040
Participants introduction and expectations
|10.00||11.00||Where are we? – Current situation analysis
Macro environment analysis, market and competitors, consumers and internal performance: defining all steps in the analysis for drawing the right conclusions
|11.15 ||13.00||Practical exercise: SWOT analysis
|14.00||15.30||Where do we want to get?
How do we get there?
|15.45||17.00||Transalting marketing objectives into communication objectives
Creating marketing and communication plan:
Follow up and evaluation
|17.00||17.30||Conclusions and checking on initial expectations|