Noblesse Palace
7 Sfintilor Street, Bucharest

An old marketing saying says:

“Any good execution requires a good strategy, but the only strategy customers can see is the execution.”.

For all those that want to improve their marketing activity and learn how to draw the red thread from strategy to execution, we have created Marketing Masterclass, a series of 3 full-day courses, by the end of which you will get a clear mind map of what a marketing strategy really means and how it can support the business, of how it blends into branding strategy and finally how you can implement it through communication and measure the results.

To whom Marketing Masterclass is addressed

This Masterclass is for you if you tick one or more of the situations below:
  • You don’t have a continuous and consistent marketing activity or you don’t know how to allocate money and measure results?
  • You have set business objectives but you don’t know how to link them to communication and promotion activity?
  • Do you want new clients but you don’t know how to attract them?
  • Have you ever had issues working with various agencies (if you’re  the client) or with the clients (if you are a communication / digital / any marketing agency) when it comes to measuring agency performance?
  • Would you like to differentiate by telling a unique and appealing story (probably you may need defining you brand personality)?
  • Your clients opinions and perceptions towards your business are different and scattered, and they don’t match what you would like to think about your brand / business
  • You know you need marketing, but you see it as a complicated and tiring activity?

Marketing Masterclass includes

The Masterclass Marketing series includes 3 intensive one-day courses, which can be followed separately, but participation in all 3 modules ensures a solid learning.

Marketing Masterclas #1:
Strategic Marketing


Marketing Masterclass #2:
Strategic Branding

One rainbow umbrella standing out on a grey background. Unique concept. Vector.

Marketing Masterclass #3:
Branding Communication

Light Bulb with Gears Pattern and Business Icons Background. Vector Illustration. Shining Light Bulb formed by Golden Gears. Business Idea Creative Concept. Idea Abstract Infographics Template.

The Brand Essence courses participants shared their experience


Mihaela Muresan, Marketing Strategist & Brand Architect at Brand Essence.
Mihaela Muresan (1)

Mihaela has 20 years experience in marketing, out of which 10 as Marketing Manager at IKEA. She worked in retail, electronics and media (LG Electronics, Radio Contact, Publimedia, Altex / Media Galaxy and IKEA). She launched new brands on the local market – Media Galaxy si IKEA, but also on other markets – IKEA in Croatia. After she left the corporation  in 2016 she started to provide strategic consultancy in marketing and branding for the companies that want to grow. She has worked in over 40 strategy projects, and she accumulated over 550 hours of training and over 170 in mentorship. During her career she coordinated over 400 communication campaigns.

Read more about her here, read blog articles and watch her in TV shows or conferences here.

Marketing Masterclass sign-up information

Choose the 3-course Masterclass Marketing package at a preferential price, or sign up separately for one of the 3, if it suits you best.
Early Bird price

349 eur + TVA /all 3 courses

  • full Marketing Masterclass package
  • until 25th of March
  • (full price 449 eur + TVA)
Each individual course

159 eur + TVA

Registration information

To register, please fill out the form below.

Payment of the course is made by bank transfer to the RO36RZBR0000060018947143 account opened at Raiffeisen Bank.

To complete the registration process, please send us the proof of payment to the address

Company information

S.C. Brand Essence S.R.L.

  • Adresa: Str. Drumul Padurea Neagra nr. 35-43, corp 13B30, et 1, ap 11, sector 1, Bucuresti
  • No. of Trade Register Office: J40/12720/27.09.2016
  • VAT no: RO36571040

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Book a ticket for:
Marketing Masterclass Bucuresti - in English - 2 - 4th of April 2020. Early Bird until 25th of March.Strategic Marketing - in English - 2nd of April 2020.Strategic Branding - in English - 3rd of April 2020.Branding Communication - in English - 4th of April 2020.

Full price = 449 euro + TVA/person
Early Bird price = 349 euro + TVA/person
Each individual course 159 euro + TVA/person

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