Projects

CITR

Marketing consulting
Refining brand messages

Graphtec

Mentorship program with the management team for the development of the marketing, branding, positioning and communication strategy of the company

Termene.ro

Analysis of potential segments and definition of Value Proposition

Realization of the brand platform: values and personality

Defining brand messages

Defining the principles of verbal and visual identity

Supervision of the revised brand-book

Doraly Marketplace

Analysis of the current situation and coordination of a brand audit

Defining the future positioning strategy and adjusting the corresponding brand identity (rebranding)

Identification of stakeholders and potential clients and their analysis

Defining the appropriate communication strategy through key message sets

Supervising the recruitment process of communication agencies

Supervision of the commercial and corporate communication activity

Support in defining the strategy and the commercial process

Micul Fermier

Market analysis and customer segments

Defining the positioning strategy

Defining brand identity

Defining key messages

Realization of the communication plan for 1 year

Supervise the implementation and implementation of communication campaigns

Tria-Alfa

Brand identity definition

Positioning strategy

Customer profiles analysis

Communication strategy

Ecommerce website design and content revision

Creative concept for launching the new TOTEM collection

WorldClass

Marketing team mentorship and guidance

BrowBar & more

Macro trends analysis

Customer profiles analysis and motivators definition

Value proposition definition

Brand platform definitions

Positioning and communication strategy

Le Buro

Marketing training with the team agency

Oxygen PR

Marketing training with the agency team

Strategy workshop

Futnet Romania

Current situation analisys

Customer profiles analysis and motivators definition

Positioning and communication strategy

New website structure

ILux.ro

Market analysis

Customer segments and benefits definition

Brand platform definition (work in progress)

Alina Iacubovschi Coach & Trainer

Current situation analisys

Customer profiles analysis and motivators definition

Brand platform definition

Positioning and communication strategy

New website structure

Copy & visual identity recommendations

GSR Expertise

Actual brand image workshop

Full rebranding project, including repositioning

Customer profiles analysis workshop

Value proposition definition and marketing strategy

Communication strategy including key messages definition

Communication platform and structure for the new responsive website

Points of You

Competitors analysis

New brand image definition and positioning strategy

Customer profiles definition and analysis

Value proposition definition

positioning and communication strategy

Elegance Decor

Actual brand image workshop

New brand image definition and positioning strategy

Workshop for customer profiles definition and analysis

Value proposition definition

Communication strategy

Tactic communication plan

Holdmann

Actual brand image workshop

New brand image definition and positioning strategy

Customer profiles analysis

Value proposition definition

Communication strategy, including key messages

Creative strategy and concept for launching the new TECNODECK range

MAM Bricolaj

Analysis of consumer behaviors and macro context

Segmentation and definition of value proposition

Defining the positioning objective

Defining the brand platform, values and expression principles

Defining communication strategy and brand messages

Achieving tactical communication plan for 1 year

GoVeggie

Analysis of consumer behaviors and macro context

Segmentation and definition of value proposition

Defining the positioning objective

Defining the brand platform, values and expression principles

Defining communication strategy and brand messages

Achieving tactical communication plan for 1 year