Projects

Tria-Alfa

Brand identity definition

Positioning strategy

Customer profiles analysis

Communication strategy

Ecommerce website design and content revision

Creative concept for launching the new TOTEM collection

WorldClass

Marketing team mentorship and guidance

BrowBar & more

Macro trends analysis

Customer profiles analysis and motivators definition

Value proposition definition

Brand platform definitions

Positioning and communication strategy

Le Buro

Marketing training with the team agency

Oxygen PR

Marketing training with the agency team

Strategy workshop

Futnet Romania

Current situation analisys

Customer profiles analysis and motivators definition

Positioning and communication strategy

New website structure

ILux.ro

Market analysis

Customer segments and benefits definition

Brand platform definition (work in progress)

Alina Iacubovschi Coach & Trainer

Current situation analisys

Customer profiles analysis and motivators definition

Brand platform definition

Positioning and communication strategy

New website structure

Copy & visual identity recommendations

GSR Expertise

Actual brand image workshop

Full rebranding project, including repositioning

Customer profiles analysis workshop

Value proposition definition and marketing strategy

Communication strategy including key messages definition

Communication platform and structure for the new responsive website

Points of You

Competitors analysis

New brand image definition and positioning strategy

Customer profiles definition and analysis

Value proposition definition

positioning and communication strategy

Elegance Decor

Actual brand image workshop

New brand image definition and positioning strategy

Workshop for customer profiles definition and analysis

Value proposition definition

Communication strategy

Tactic communication plan

Holdmann

Actual brand image workshop

New brand image definition and positioning strategy

Customer profiles analysis

Value proposition definition

Communication strategy, including key messages

Creative strategy and concept for launching the new TECNODECK range

MAM Bricolaj

Analysis of consumer behaviors and macro context

Segmentation and definition of value proposition

Defining the positioning objective

Defining the brand platform, values and expression principles

Defining communication strategy and brand messages

Achieving tactical communication plan for 1 year

GoVeggie

Analysis of consumer behaviors and macro context

Segmentation and definition of value proposition

Defining the positioning objective

Defining the brand platform, values and expression principles

Defining communication strategy and brand messages

Achieving tactical communication plan for 1 year