DEFINE YOUR CORE – Commercial and organisational branding
A strong brand identity could move your business
There are people around us who stand out from the crowd in an unique way. There is something special about them, the way they talk and look, the way they act. It is what we call personality, and this is the expression of an identity. The same thing is valid with the brands, too. We remember some brands, we resonate with them, or we even like to be associated with the, as they mean something to us.
Other brands just pass and go without even noticing them, and they don’t mean anything to us. What category does your product or service brand belong to? Does it have a clear and distinct personality, it is highly noticeable among others without the risk to be mixed up with similar products by your clients? In this case their money might just go to your competitors.
The package “Define your core” helps defining the core identity of your brand, according to how we would like the brand to be perceived so it can be memorable and appealing for the clients or customers. Once we define this identity, it will be reinforced in all meeting points of the customers with your products, in order to secure a consistent experience that will strengthen your credibility and customers trust, and increase their purchase rate.
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