THE MARKETING FUNCTION SETUP

A lot of companies diversify their activity without succeeding to set clear ways of working and monitor marketing performance. Therefore, efficiency and effectiveness of marketing activity is falling, the resources are wasted and, on top, there is an increasing feeling of frustration within the marketing team, on one side, and losing trust in marketing at top level management, on the other side.

Through marketing function setup services we offer the needed expertise for defining:

  • Activity plan
  • Principles and ways of working
  • Internal and external resources integration and alignment
  • Defining performance indicators and their measurement

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