Tag: creativity

Where does creativity come from?

For some time now I have found myself looking at commercials (there was a time when I could not bear see any at all, being so many years too connected to them, that is). Of all kinds, on YouTube, on the street, on TV or…
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What’s the difference between a slogan and a value proposition? (or When creativity misleads business)

In general people like beauty. They like different form of art and things that have been generated through creativity. Creativity as such is something that most of the people consider a positive and aspiring treat. Not all people are creative, right? Being creative means somehow…
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